Decatur Cooperative Ministry (DCM) is a non-profit organization that helps all families facing homelessness in Dekalb County. They help settle them into safe, stable homes and build healthy lives filled with peace, hope and opportunity.

DCM has faced challenges with their connection to the community, increased competition, and the risk of their legacy brand becoming irrelevant. This GOOD560 course by SCAD SERVE, a community service design studio, worked with DCM to help them overcome these challenges to their vision. Working with a small team of other designers, the goal was to rebrand and recount the story of DCM.

SCAD SERVE x DCM

2022
• Brand Identity
• Logo Design
• Advertising
• Social Media Marketing
• Motion Design

Tools
• InDesign
• Illustrator
• Photoshop
• After Effects

Logos

Colors

Primary

Secondary

Typeface

Iconography

Business Materials

Marketing Materials

Electronic Materials

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Miss Sohee: Bloom