Lexington Manes Sports Branding

For this project, students had to create a new sports team for a city. I created a new hockey team for Lexington, Kentucky, called the Lexington Manes. Kentucky is known as the horse capital of the world and is in the bluegrass region in the U.S. Using this as inspiration, the logo features a horse and the brand uses the colors blue and green, representing the bluegrass region and the colors seen on the Kentucky flag.

2022
• Brand Identity
• Logo Design
• Advertising

Tools
• Illustrator
• Photoshop

Logo

Colors

Uniforms

Home

Away

Signage

Expanded

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Hybrid Design