For this project, students had to create a rebrand of the motion graphics for a television or streaming service company. The project needed a logo introduction video and a promo video for a show or movie that the company has.

I chose to rebrand the Independent Film Channel (IFC), a television company that focuses on comedy. They want to stand out against other comedy channels and focus on their motto “Always On, Slight Off.” IFC has a lot of enthusiasm for comedy and movies, and they offer many different comedy shows. To represent their variety, I used different shapes in motion with the square being the focus for the rebrand. The square is also tilted to represent the “Slightly Off” part of their motto.